Kajabi Review: Top Features & Benefits for Online Course Creators in 2024

Did you know that the online course industry is projected to grow to $1 trillion dollars by 2032? Yep, you read that right—$1 trillion! My initial reaction was sheer amazement at this massive figure.

But thinking back to the pandemic when everyone moved their businesses online, it all makes sense. Coaches, consultants, and service providers had to pivot to the digital world, and online courses boomed. With such incredible growth ahead, who wouldn’t want a slice of this enormous pie? I know I do!

Wanna try kajabi FREE for 30 days? Grab this link and get started.

To dive into this booming market, you need a robust course platform. If you’re an established solopreneur or small business owner like me, you know how crucial it is to pick a platform that enhances your business rather than bogging you down with tech issues and limitations.

That's why I'm excited to kick off this YouTube series all about Kajabi. I've been using Kajabi for nearly six years to run my entire business—selling online courses, memberships, ebooks, and coaching services. In this first video of the series, I'm sharing the main features and benefits of Kajabi to help you understand how this platform can elevate your online business. Ready to get a bird’s eye view of what Kajabi can do? Let’s dive in!

Course Creation Tools

Kajabi provides everything you need to turn your knowledge into a polished, professional online course. You can choose from a variety of templates to design your course’s appearance and navigation. Adding different types of media—videos, audio files, quizzes, assessments, and downloadable resources like PDF workbooks—is a breeze. I love the freedom Kajabi offers in course creation. The interface is user-friendly yet powerful, allowing you to design a seamless learning experience for your students.

Website Builder

Did you know you can build your entire website on Kajabi? Even with the basic package, you can create a professional-looking website using Kajabi’s drag-and-drop builder. This means no more juggling between platforms like WordPress or Wix. You can pick from numerous attractive templates and themes, then customize them to reflect your brand. It’s all about making integration smooth and simple, so you can focus on your content instead of tech headaches.

Marketing Automation

Creating your course is only half the battle. Promoting it effectively is where Kajabi’s marketing automation tools come in. Kajabi includes powerful tools like email marketing and sales funnels, allowing you to attract and retain customers without needing additional software. You can build and automate entire launch campaigns or evergreen sales funnels with ease. The variety of done-for-you templates for emails and funnels saves time and effort, helping you to promote your course efficiently.

Membership Site Management

Kajabi also shines when it comes to managing membership sites. Memberships can be incredibly lucrative and provide reliable monthly revenue. With Kajabi, you can create and manage memberships with different access levels, engage members through community chats, live workshops, and challenges. You can deliver fresh content on a schedule that suits you, creating a vibrant, engaged community.

Landing Page Builder

A good landing page is critical to your marketing efforts, and Kajabi’s landing page builder makes it easy to create high-converting pages. Choose from a multitude of templates, customize them with your branding, and hit publish. It’s that simple. These templates have saved me so much time and stress over the years.

Integrated Payments

Kajabi’s integrated payment solutions streamline the entire payment process. You can accept payments, manage transactions, generate receipts, and handle subscriptions directly from your dashboard. Kajabi supports various payment gateways like Stripe, PayPal, and more, making transactions secure and hassle-free for both you and your customers.

Analytics and Reporting

If you love data, you’ll appreciate Kajabi’s built-in analytics and reporting tools. Track your sales, website traffic, and user engagement to make data-driven decisions for your business. These insights help you understand what’s working and what needs improvement, so you can optimize your strategies.

Affiliate Program Management

Kajabi allows you to set up an affiliate program to incentivize others to promote your courses and services. This feature, available at the Growth level and above, lets you set up unique affiliate links, track sales in real-time, and generate detailed earnings reports. It’s a fantastic way to expand your reach without additional marketing costs.

Coaching Tools

Lastly, Kajabi’s coaching tools are impressive. You can create coaching packages, market your services, schedule meetings, host live calls, and process payments—all from one platform. Whether you offer 1-on-1 or group sessions, Kajabi’s tools make it easy to manage the entire coaching process, leaving you free to focus on delivering value to your clients.

In conclusion, Kajabi offers a comprehensive suite of tools to help you create, market, and sell your online courses and coaching services. For solopreneurs and small business owners, having everything integrated into one platform saves precious time and money. That’s why I’ve stuck with Kajabi for so many years—it’s a one-stop-shop for running an online business efficiently.

Wanna try kajabi FREE for 30 days? Grab this link and get started.